Most people have the good intention of buying something for someone when it comes to buying presents for an occasion. However if the intention was there but the imagination was lacking then buying them one these Nothings should at least show that you could not think of anything but at least you made some effort.
The Nothing will explain on the package how receiving Nothing is actually better than receiving something. This is escpecially relevant when you're sick of receiving tatty ornaments and to avoid any awkward questions you have to put back out each time they come round to visit.
So if you can't think of what to buy someone this is the ideal solution, it saves you hassle and the recipient the awkward moment where they have to say thanks for something they don't when given all the money in the world they probably would not have bought it for themselves.
For the person that has everything. No more naff gifts.