If you want a futuristic looking watch that you can't tell the time with then here it is. The watch displays the time in binary, so the average punter would not be able to tell the time at first glance, but once you know how, it's actually surprisingly easy.

Choose from either the traditonal Zerone Binary watch or the plastic Ibiza Ride.

Ibiza Ride: Plastic Strap, Steel Case, Blue LEDs £60.99

The first column represents hours, the second ten minutes, and the third single minutes. So, if four lights show in the first column, two in the second and two in the third then the time is 4:22. It’s easier than it looks and you’re brain will quickly get used to telling time in binary.

Reading the date is just as easy. To activate the date setting simply press the function button, then the first column represents months and the second and third represent the day.    

But the watch is about so much more than just telling the time. It’s cool, innovative and unique, and will make you the talk of the science club common room. Its sleek design and blue led lights will make you look like you’ve just stepped out of a science fiction film, and let’s face it, there is nothing better than knowing something very few other people do.

Zerone: Black Leather Strap with Blue LEDs £65.99

Instead of the, oh so last century, analogue or digital watch face, the Zerone watch displays the time in futuristic binary. The top line represents hours and months, while the bottom line is for minutes and days. All you have to do is add up the illuminated LEDs.

But the watch is about so much more than just telling the time. Its sleek green dial features and circuit board design completing the look.