Bell is an alarm clock that employs the familiar trope of the analogue alarm clock, the bell, and makes it a part of the clock's body, an innovation that not only saves on components but also simplifies the appearance and creates the potential for a much louder ring. As a result, Bell is louder than a mobile phone, a desk clock or a watch.

‘Bell’ re-examines the world of the analogue alarm clock; by moving the bell component to form part of the clock’s body, it saves components, simplifies the appearance.

It features a no-nonsense interface with snooze control, moulded numeral display and LED illumination.